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Infographic: How Consumers Are Engaging with New Media

Posted by WBA Research Nov 14, 2011 0 comments

WB&A Market Research has released a study on how Washington, DC and Baltimore area consumers are engaging with social media, QR Codes, daily deal websites, and online consumer reviews. The Infographic is part of the Capitol Communicator/WB&A Market Research “Intelligent Insight” series, and compares recent results to data from one year ago, among

The Capitol Communicator/WB&A Market Research Poll: Consumers in the Baltimore and Washington, DC Markets Exploring Online Daily Deals and Engaging with Companies through Social Media

Posted by WBA Research Sep 15, 2011 0 comments

Consumers in the Baltimore and Washington, DC areas are using daily deal websites such as Groupon and Living Social and engaging with user-generated product and service review sites like Yelp in ways which impact their purchasing decisions. The Capitol Communicator/WB&A Market Research Poll, a study sponsored by branding and marketing communications agency ZilYen, queries consumers on their behavior across a range of online activities from exploring daily deal websites to following companies on Facebook and Twitter to scanning QR codes with smartphones for product and service information.

View The Capitol Communicator/WB&A Market Research Poll

Posted by WBA Research Sep 15, 2011 0 comments

The Capitol Communicator/WB&A Market Research Poll is a quarterly study of consumers in the Baltimore and Washington, DC markets on topics of interest to the communications industry. Developed jointly by Capitol Communicator and WB&A Market Research, the poll is sponsored by branding and marketing communications firm, ZilYen (www.zilyen.com).

Presentation Slides from June 22nd Webinar, “Understanding the Mindset of Consumers…”

Posted by WBA Research Jun 24, 2011 0 comments

PowerPoint Slides from WB&A’s June 22nd webinar.

WB&A Supporting Research Needs of CitySmart Sustainable Transportation Program in Cambridge, MA

Posted by WBA Research May 12, 2011 0 comments

Over the past two years, WB&A has been supporting the research needs of the City of Cambridge, Massachusetts’ CitySmart program which encourages residents to use sustainable transportation modes.

WB&A Supporting Chesapeake Bay Foundation’s Tree Potting Mission

Posted by WBA Research May 06, 2011 0 comments

As part of WB&A’s social responsibility initiative, we are supporting the Chesapeake Bay Foundation’s tree potting mission.

National Sleep Foundation’s “Sleep in America” public opinion poll conducted by WB&A

Posted by WBA Research Mar 07, 2011 0 comments

WB&A was commissioned by the National Sleep Foundation to conduct their annual “Sleep in America” public opinion poll.

The Health and Fitness of DC and Baltimore Area Residents

Posted by WBA Research Feb 19, 2011 0 comments

Infographic

Methodology for Communications Industry Survey

Posted by WBA Research Dec 31, 2010 0 comments

An explanation of the study methodology from the 2012 DC & Baltimore Communications Industry Survey and Job Index

Infographic: Consumer Optimism

Posted by WBA Research Oct 02, 2010 0 comments

As the 2012 Presidential election draws nearer, WB&A Market Research releases a study on how Washington, DC and Baltimore area consumers feel about current economic conditions compared to how consumers felt about the economy during the months leading up to the 2008 Presidential election. The Infographic features WB&A’s Optimism Index as well as

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