While much of the research we conduct is proprietary to our clients, some can be shared. As part of the “Intelligent Insights” series in partnership with Capitol Communicator, we’re pleased to present insights uncovered in our MarkeTrak® and other research studies. We’ve explored a range of topics from consumer adoption of technology to green attitudes and behaviors to trends in health and fitness. Please download and share the Infographics. Check back often to see the latest studies.

NewsA Fond Farewell!

05 Apr, 2017

Please join WBA Research in extending best wishes to Steve Pankey, who retired from his position as Vice President on April 1. Steve has been an esteemed member of the WBA family for more than 19 years and he will be greatly missed by co-workers and clients alike. We have all benefited from his experience,...

NewsConnecting with Consumers in the DC Market

24 Feb, 2017

On January 31st, WBA’s Steve Markenson presented a deep dive into the attitudes, values and lifestyles of Washington, DC area consumers as part of the AMADC’s How-To Series. WBA has been measuring consumer sentiment in the DC region since its inception in 1987. During this detailed session, Steve presented what we have observed since the...

NewsWBA Research Announces New President

03 Jan, 2017

WBA Research is pleased to announce that Renée Henley has been named President and CEO of the 30-year old research firm, effective January 3, 2017. Renée is a 22-year veteran of the company and has served as Senior Vice President for the last 12 years. She began her research career in 1994 as an entry-level...

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