Methodologies

There are no off-the-shelf solutions at WBA Research. We often employ several methodologies within a single study. These include:

  • Telephone Surveys
  • Online Surveys (including Mobile)
  • Mail Surveys (or Self-Administered Surveys)
  • On-site Intercept/Exit Interviews
  • Focus Groups, Mini-Groups, Triads/Dyads
  • In-depth Interviews/1-on-1 Personal Interviews
  • Mystery Shopping
  • Mall Intercepts
  • Interactive Voice Response (IVR) Surveys
  • Combination or Multi-Modal Survey

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