Category Archives:

View The Capitol Communicator/WB&A Market Research Poll

The Capitol Communicator/WB&A Market Research Poll is a quarterly study of consumers in the Baltimore and Washington, DC markets on topics of interest to the communications industry. Developed jointly by Capitol Communicator and WB&A Market Research, the poll is sponsored by branding and marketing communications firm, ZilYen (www.zilyen.com).

Read More

Presentation Slides from June 22nd Webinar, “Understanding the Mindset of Consumers…”

PowerPoint Slides from WB&A’s June 22nd webinar.

Read More

WB&A Supporting Research Needs of CitySmart Sustainable Transportation Program in Cambridge, MA

Over the past two years, WB&A has been supporting the research needs of the City of Cambridge, Massachusetts’ CitySmart program which encourages residents to use sustainable transportation modes.

Read More

WB&A Supporting Chesapeake Bay Foundation’s Tree Potting Mission

As part of WB&A’s social responsibility initiative, we are supporting the Chesapeake Bay Foundation’s tree potting mission.

Read More

National Sleep Foundation’s “Sleep in America” public opinion poll conducted by WB&A

WB&A was commissioned by the National Sleep Foundation to conduct their annual “Sleep in America” public opinion poll.

Read More

The Health and Fitness of DC and Baltimore Area Residents

Infographic

Read More

Methodology for Communications Industry Survey

An explanation of the study methodology from the 2012 DC & Baltimore Communications Industry Survey and Job Index

Read More

Infographic: Consumer Optimism

  As the 2012 Presidential election draws nearer, WB&A Market Research releases a study on how Washington, DC and Baltimore area consumers feel about current economic conditions compared to how consumers felt about the economy during the months leading up to the 2008 Presidential election.    The Infographic features WB&A’s Optimism Index as well as

Read More

2013 Communications Industry Survey Final Report

The final report is now available for the Communications Industry Survey of Washington, DC and Baltimore, 2013.

Read More

DC and Baltimore Area Consumers Engaged with New Media (Comparisons with National Data)

Read More