Types of Research

Whether you’re looking to launch a new product, refine an existing service, discover the messages prospects find appealing, or learn what everyone thinks about you, WBA Research provides the quantitative and qualitative research to discover all that and more. Our services include:

Brand/Image Research
  • Brand/Image evaluation, positioning, and tracking studies
  • Anthropomorphic research (brand personality)
  • Market segmentation studies
Customer Service Research
  • Customer satisfaction surveys
  • Health care patient satisfaction surveys
  • Competitive evaluation of customer service
  • In-store retail customer satisfaction surveys
  • Program/event evaluation
New Product/Service Research
  • Origin & destination research for public transportation
  • New product/service development research
  • Product/Service evaluation studies
  • Pricing research
  • Packaging research
Demographic Surveys
  • Customer demographic measurement and tracking
  • Membership surveys
Communications Research
  • Advertising/PR strategy/Social Media development research
  • Concept/Message testing
  • Copy testing for print, radio, television, online advertising, social media platforms
  • Post-testing and advertising effectiveness research
  • Awareness, attitude, and advertising tracking studies
  • Psychographic segmentation
  • Direct mail and forms testing and evaluation
  • Name and logo testing
  • Return on investment (ROI) analysis

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