What We Do

Many firms can deliver a research report. Few deliver the answers you need, consistently and in a form that points the way to smart business decisions.

We’re committed to providing clients research that makes sense of the complex issues they face each and every day. To do so, we work individually with each client to determine the research approach that best meets their needs—there are no “standard” solutions at WBA.

That takes a lot of expertise—one reason our project team is made up of more than 35 men and women, industry professionals all, from managers to focus group moderators. They’re supported by a field staff that includes more than 100 professional interviewers.

So if your specific challenge requires one-on-ones, large-scale surveys, focus groups, phone interviews, or online surveys to provide information you can use, all the people involved are accustomed to working with each other, and to the same high standards.

For more than 25 years, we’ve found this combination of building customized research projects, executed by hand-picked professionals using the latest methods, to be the best way to deliver research that makes sense.