News View The Capitol Communicator/WB&A Market Research Poll

Posted by WBA Research    Sep 15, 2011   0 comments

The Capitol Communicator/WB&A Market Research Poll is a quarterly study of consumers in the Baltimore and Washington, DC markets on topics of interest to the communications industry. Developed jointly by Capitol Communicator and WB&A Market Research, the poll is sponsored by branding and marketing communications firm, ZilYen (www.zilyen.com).

 

This poll was fielded in the Baltimore Metropolitan Statistical Area (MSA) in July 2011 and the Washington, DC MSA in August 2011. The Poll is part of WB&A’s established MarkeTrak® study of over 300 adult heads of household in each market, with a geographic sample representative of each market. Telephone interviews were supplemented with an on-line study of 100 consumers per market.   The total sample for this study was 836.

 

The Poll captures ten key demographic categories: age, gender, household income, education, marital status, race, county/area, presence of children in the household, Internet usage and employment status – variables which can be used to show significant differences.

 

View The Capitol Communicator/WB&A Market Research Poll: