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All Thank You to the Chesapeake Chapter PRSA!

Posted by WBA Research    Dec 14, 2017   0 comments

Even within the Baltimore Metropolitan Region, consumers in different areas are unique, whether it’s just across county lines or across the Inner Harbor. WBA’s own Steve Markenson recently gave a talk at the Chesapeake Chapter Public Relations Society of America Holiday Networking Event delving into the differences in lifestyle and social media usage among consumers

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All Social Media: Who Are You Reaching?

Posted by WBA Research    Dec 14, 2017   0 comments

In September, WBA’s Steve Markenson gave an enlightening talk on Baltimore Area consumers’ social media habits at the Mid-Atlantic Marketing Summit in Baltimore, MD. Steve presented WBA’s research on the sites and apps consumers use, as well as the amount of time they spend and the actions they take on social media from day to

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All Transportation Research Board (TRB) Synthesis Panel Selection

Posted by WBA Research    Jul 25, 2017   0 comments

WBA Research would like to congratulate Kevin Pullis, Vice President, on his selection to serve as a member on the Transportation Research Board (TRB) Synthesis Panel SH-18 “On-Board Survey Methods and Technologies”, which is being conducted under the Transit Cooperative Research Program (TCRP) Synthesis Studies. Kevin will join other experts in the field of transportation

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All White Paper: “Best Practices in Mobile Survey Design: The Impact of Mobile Phones”

Posted by WBA Research    Nov 13, 2013   0 comments

While the market research industry has been increasingly relying on research via online surveys, making these surveys compatible with smartphones and other portable, Internet-enabled devices has proven to be a challenge. Although more and more respondents opt to complete surveys on these devices, respondents using these devices are also more likely to drop out of

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All Video of Webinar Now Posted: “Baltimore Healthcare from the Consumer Perspective”

Posted by WBA Research    Jul 05, 2013   0 comments

On Tuesday, June 18th, WBA Research presented a webinar, “Baltimore Healthcare from the Consumer Perspective.” We shared findings from our recent study on how Baltimore area consumers perceive hospitals and healthcare in the region. Topics covered included: opinions as to whether the quality of hospital care in Maryland has improved or declined over the past 5

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