Health Care

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One of WBA’s largest areas of expertise has always been health care market research. We have an extensive range of capabilities in this field and a dedicated health care research team that is focused exclusively on helping our health care clients prevail in these changing times.

Our health care research team conducts both large scale and smaller projects, using both quantitative and qualitative methods, and works with a wide range of organizations including hospitals, major health systems, health insurance companies and managed care organizations.

We routinely interview a wide variety of respondents, from consumers to physicians, and we have particular expertise in reaching unique targets such as Medicaid and Medicare recipients, provider office staff and benefits administrators.

Our experience in the health care industry and high standards of quality were first recognized in November 1998 by the National Committee for Quality Assurance (NCQA), as WBA Research was certified to conduct HEDIS®1/CAHPS®2 surveys.

Starting in December 2006, our experience in the health care industry was again recognized by NCQA, as WBA was certified to conduct the HEDIS® Medicare Health Outcomes Survey. Since then WBA has been one of a limited number of research firms to be re-certified by NCQA each year.

Starting in November 2010, our experience in the health care industry was recognized by the Centers for Medicare and Medicaid Services (CMS), as WBA met the Medicare Advantage and Prescription Drug Plan (MA & PDP) CAHPS® Survey requirements to be approved to administer the MA & PDP CAHPS® Survey.

Starting in November 2011, our experience in the health care industry was once again recognized by NCQA, as WBA was certified to conduct the CAHPS® Patient-Centered Medical Home (PCMH) Survey.


I don’t think of WBA as vendors. Rather, they are an extension of my client service capabilities here at COMQuest. What I get when I rely on WBA is consistently high quality work that I don’t have to worry about or agonize over. The staff does what is needed, often before I ask for it. When difficult situations do arise, they are dealt with professionally, creatively, and without the nickel and diming approach those of us running a business find so distasteful. COMQuest and WBA work as a team, not as a client and vendor. I can’t think of another vendor of whom I could, or would, say this.

Gary Ocher COMQuest
WBA Research is comprised of some of the brightest stars in market research I have ever worked with. While academic, they are real-world researchers – not coming from an “ivory tower” perspective. Together, we innovated, collaborated and succeeded in providing the information necessary to move my organization forward.
Donna Murray Washington Metropolitan Area Transit Authority
It is always a pleasure to work with everyone at WBA. They are easy to work with and have top-notch research capabilities, both in fieldwork and analysis. They are our go-to research firm for all of our transportation planning projects.

Lora ByalaAICP, President, Foursquare Integrated Transportation Planning, Inc.
Working with WBA over the past fifteen years has made it possible for Art & Science Group to achieve one of its key goals: to provide our clients with the most advanced, rigorous, and sophisticated research available. WBA Research has a top-notch team that is incredibly responsive, detail-oriented, and fully committed to each and every project. As survey research gets more difficult each year, WBA continues to hire and train interviewers who are courteous, thorough, and, impressively, very cost-efficient.

J. Craig GoebelConsultant and Senior Director of Research, Art & Science Group, LLC
I very much enjoy working with WBA Research — they excel at handling very complex projects for us that involve interviewing very difficult audiences — something that very few firms do well anymore. In addition, they provide us with superb service — the teams we work with are very knowledgeable and extremely responsive. At the end of the day, I sleep better knowing that WBA is handling our projects.

Jeff BrownPrincipal, Brown Yardley

1 HEDIS® is a registered trademark of the National Committee for Quality Assurance (NCQA).
2 CAHPS® is a registered trademark of the Agency for HealthCare Research and Quality (AHRQ)


Health Care Clients

  • Alameda Alliance for Health
  • APS Healthcare
  • Arizona Health Care Cost Containment System
  • Baltimore Medical System (BMS)
  • Baltimore Washington Medical Center (BWMC)
  • Blue Cross of Idaho
  • California Department of Health Services
  • CareFirst BlueCross BlueShield
  • Delmarva Foundation for Medical Care, Inc.
  • Health Services for Children with Special Needs, Inc.
  • Highmark, Inc.
  • Johns Hopkins Medicine
  • Maryland Department of Health and Mental Hygiene
  • Maryland Health Care Commission
  • Maryland General Hospital
  • Maryland Hospital Association
  • MedStar Health
  • Montgomery General Hospital
  • National Institutes of Health (NIH)
  • Office of Vermont Health Access
  • Shady Grove Adventist Hospital
  • United Concordia Companies, Inc.
  • University of Maryland Medicine
  • Virginia Department of Medical Assistance Services