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News

News WB&A Conducts Passenger Surveys at Region’s Three Major Airports for Metropolitan Washington Council of Governments

Posted by WBA Research    Dec 13, 2011   0 comments

Over 40 WB&A Market Research staff members have been interviewing passengers on about 800 flights over the past two weeks at BWI Marshall, Dulles International and Reagan National airports, as part of a major research study for the Metropolitan Washington Council of Governments. 

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News Check out WB&A President Steve Markenson’s “Insights” piece in Capitol Communicator: How an Online Review Along with Social Media Engagement Impacts Area Consumers’ Purchasing Decisions.

Posted by WBA Research    Dec 12, 2011   0 comments

Read Steve Markenson’s piece in Capitol Communicator’s Insights: How an Online Review Along with Social Media Engagement Impacts Area Consumers’ Purchasing Decisions  

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News DC Viewed as More Appealing Leisure Travel Destination Than Baltimore or Philadelphia, but Baltimore Has Its Charm

Posted by WBA Research    Dec 10, 2011   0 comments

Residents of South Central Pennsylvania—Dauphin County (Harrisburg) as well as Lancaster, Lebanon and York Counties—rated Washington, DC as a more appealing leisure travel destination than Baltimore or Philadelphia.

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News DC Area Residents Express a “Commitment to Living Green”

Posted by WBA Research    Dec 09, 2011   0 comments

Residents of the Washington, DC area expressed a desire to “live green” when asked about their attitudes toward using ecologically friendly products and services.

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News WB&A Helps Consumer Product Safety Commission with Research to Design a User-Friendly Public Database for Searching and Reporting Harmful Products

Posted by WBA Research    Dec 08, 2011   0 comments

WB&A Market Research played a key role in helping the Consumer Product Safety Commission (CPSC) to design a database, found at www.saferproducts.org, in a format which met the needs of many of its constituents.

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News DC Residents Evenly Divided on Location of Metro Station at Dulles Airport

Posted by WBA Research    Dec 07, 2011   0 comments

Residents of the DC area were almost evenly divided on the location of the planned Metro station at Washington Dulles International Airport.

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News Infographic: How Consumers Are Engaging with New Media

Posted by WBA Research    Nov 14, 2011   0 comments

  WB&A Market Research has released a study on how Washington, DC and Baltimore area consumers are engaging with social media, QR Codes, daily deal websites, and online consumer reviews.    The Infographic is part of the Capitol Communicator/WB&A Market Research “Intelligent Insight” series, and compares recent results to data from one year ago, among

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News The Capitol Communicator/WB&A Market Research Poll: Consumers in the Baltimore and Washington, DC Markets Exploring Online Daily Deals and Engaging with Companies through Social Media

Posted by WBA Research    Sep 15, 2011   0 comments

Consumers in the Baltimore and Washington, DC areas are using daily deal websites such as Groupon and Living Social and engaging with user-generated product and service review sites like Yelp in ways which impact their purchasing decisions. The Capitol Communicator/WB&A Market Research Poll, a study sponsored by branding and marketing communications agency ZilYen, queries consumers on their behavior across a range of online activities from exploring daily deal websites to following companies on Facebook and Twitter to scanning QR codes with smartphones for product and service information.

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News View The Capitol Communicator/WB&A Market Research Poll

Posted by WBA Research    Sep 15, 2011   0 comments

The Capitol Communicator/WB&A Market Research Poll is a quarterly study of consumers in the Baltimore and Washington, DC markets on topics of interest to the communications industry. Developed jointly by Capitol Communicator and WB&A Market Research, the poll is sponsored by branding and marketing communications firm, ZilYen (www.zilyen.com).

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News Presentation Slides from June 22nd Webinar, “Understanding the Mindset of Consumers…”

Posted by WBA Research    Jun 24, 2011   0 comments

PowerPoint Slides from WB&A’s June 22nd webinar.

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