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All White Paper: “Best Practices in Mobile Survey Design: The Impact of Mobile Phones”

Posted by WBA Research    Nov 13, 2013   0 comments

While the market research industry has been increasingly relying on research via online surveys, making these surveys compatible with smartphones and other portable, Internet-enabled devices has proven to be a challenge. Although more and more respondents opt to complete surveys on these devices, respondents using these devices are also more likely to drop out of

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News Submit a Question that You’d Like to See Asked of Consumers in the Baltimore and Washington, DC markets

Posted by WBA Research    Aug 28, 2013   0 comments

We are looking for some new questions to include in our quarterly, public opinion surveys–what we call MarkeTrak®.  Questions cover consumer attitudes, awareness, perceptions, interests, activities, etc. which have potential relevance to many consumers across the two metropolitan areas. If we select your  question, we will offer you an additional proprietary question in a future MarkeTrak

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News Recognizing Joanna Myers for 14 Years as a Field Interviewer

Posted by WBA Research    Feb 15, 2013   0 comments

For 14 years, WBA’s Joanna Myers has supported a wide range of projects as a field interviewer, always willing to go anywhere and work any time of day. She has even worked the morning shift for our airport studies which meant days starting at 3 or 4 a.m.! Joanna gained national recognition for having the

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News Super Bowl Predictions from WBA Research Survey

Posted by WBA Research    Jan 16, 2013   0 comments

With the NFL playoffs beginning this weekend, we asked people nationwide who they believe will end up playing in the Super Bowl. Coming in strong for the AFC are the New England Patriots (27%) and Denver Broncos (24%). Topping the list for the NFC are the San Francisco 49ers (18%), Green Bay Packers (13%) and

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News WBA Research Awarded GSA MOBIS Contract

Posted by WBA Research    Jul 13, 2012   0 comments

WB&A Market Research was recently awarded a U.S. General Services Administration (GSA) Mission Oriented Business Integrated Services (MOBIS) 874-3 contract.

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News Slides From April 24th Webinar on Consumer Perceptions of Responsibility for the Economy are now available!

Posted by WBA Research    May 21, 2012   0 comments

  Capitol Communicator and WB&A Market Research surveyed consumers in the DC and Baltimore markets about the economic downturn that began in 2008, their perceptions of who was responsible, and what they feel should be done moving forward. We also explored consumers’ current economic sentiment, their optimism for future economic conditions, and their confidence in

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News Sleepy Pilots, Rail Workers and Drivers: National Sleep Foundation Poll Explores Transportation Workers’ Sleep — WB&A Market Research Conducts the 2012 Sleep in America® Annual Poll

Posted by WBA Research    Mar 05, 2012   0 comments

WB&A Market Research conducted The 2012 Sleep in America® annual poll for the National Sleep Foundation. It is the first poll to ask transportation professionals, including pilots, rail workers, truck, bus, taxi and limo drivers about their sleep habits and work performance.

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News WB&A Conducts Passenger Surveys at Region’s Three Major Airports for Metropolitan Washington Council of Governments

Posted by WBA Research    Dec 13, 2011   0 comments

Over 40 WB&A Market Research staff members have been interviewing passengers on about 800 flights over the past two weeks at BWI Marshall, Dulles International and Reagan National airports, as part of a major research study for the Metropolitan Washington Council of Governments. 

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News Check out WB&A President Steve Markenson’s “Insights” piece in Capitol Communicator: How an Online Review Along with Social Media Engagement Impacts Area Consumers’ Purchasing Decisions.

Posted by WBA Research    Dec 12, 2011   0 comments

Read Steve Markenson’s piece in Capitol Communicator’s Insights: How an Online Review Along with Social Media Engagement Impacts Area Consumers’ Purchasing Decisions  

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