May 21, 2012 0 comments
Capitol Communicator and WB&A Market Research surveyed consumers in the DC and Baltimore markets about the economic downturn that began in 2008, their perceptions of who was responsible, and what they feel should be done moving forward. We also explored consumers’ current economic sentiment, their optimism for future economic conditions, and their confidence in
Mar 05, 2012 0 comments
WB&A Market Research conducted The 2012 Sleep in America® annual poll for the National Sleep Foundation. It is the first poll to ask transportation professionals, including pilots, rail workers, truck, bus, taxi and limo drivers about their sleep habits and work performance.
Dec 13, 2011 0 comments
Over 40 WB&A Market Research staff members have been interviewing passengers on about 800 flights over the past two weeks at BWI Marshall, Dulles International and Reagan National airports, as part of a major research study for the Metropolitan Washington Council of Governments.
Dec 12, 2011 0 comments
Read Steve Markenson’s piece in Capitol Communicator’s Insights: How an Online Review Along with Social Media Engagement Impacts Area Consumers’ Purchasing Decisions
Dec 10, 2011 0 comments
Residents of South Central Pennsylvania—Dauphin County (Harrisburg) as well as Lancaster, Lebanon and York Counties—rated Washington, DC as a more appealing leisure travel destination than Baltimore or Philadelphia.
Dec 09, 2011 0 comments
Residents of the Washington, DC area expressed a desire to “live green” when asked about their attitudes toward using ecologically friendly products and services.
Dec 08, 2011 0 comments
WB&A Market Research played a key role in helping the Consumer Product Safety Commission (CPSC) to design a database, found at www.saferproducts.org, in a format which met the needs of many of its constituents.
Dec 07, 2011 0 comments
Residents of the DC area were almost evenly divided on the location of the planned Metro station at Washington Dulles International Airport.
Nov 14, 2011 0 comments
WB&A Market Research has released a study on how Washington, DC and Baltimore area consumers are engaging with social media, QR Codes, daily deal websites, and online consumer reviews. The Infographic is part of the Capitol Communicator/WB&A Market Research “Intelligent Insight” series, and compares recent results to data from one year ago, among
Sep 15, 2011 0 comments
Consumers in the Baltimore and Washington, DC areas are using daily deal websites such as Groupon and Living Social and engaging with user-generated product and service review sites like Yelp in ways which impact their purchasing decisions. The Capitol Communicator/WB&A Market Research Poll, a study sponsored by branding and marketing communications agency ZilYen, queries consumers on their behavior across a range of online activities from exploring daily deal websites to following companies on Facebook and Twitter to scanning QR codes with smartphones for product and service information.