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All White Paper: “Best Practices in Mobile Survey Design: The Impact of Mobile Phones”

Posted by WBA Research    Nov 13, 2013   0 comments

While the market research industry has been increasingly relying on research via online surveys, making these surveys compatible with smartphones and other portable, Internet-enabled devices has proven to be a challenge. Although more and more respondents opt to complete surveys on these devices, respondents using these devices are also more likely to drop out of

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News Submit a Question that You’d Like to See Asked of Consumers in the Baltimore and Washington, DC markets

Posted by WBA Research    Aug 28, 2013   0 comments

We are looking for some new questions to include in our quarterly, public opinion surveys–what we call MarkeTrak®.  Questions cover consumer attitudes, awareness, perceptions, interests, activities, etc. which have potential relevance to many consumers across the two metropolitan areas. If we select your  question, we will offer you an additional proprietary question in a future MarkeTrak

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News Recognizing Joanna Myers for 14 Years as a Field Interviewer

Posted by WBA Research    Feb 15, 2013   0 comments

For 14 years, WBA’s Joanna Myers has supported a wide range of projects as a field interviewer, always willing to go anywhere and work any time of day. She has even worked the morning shift for our airport studies which meant days starting at 3 or 4 a.m.! Joanna gained national recognition for having the

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News Super Bowl Predictions from WBA Research Survey

Posted by WBA Research    Jan 16, 2013   0 comments

With the NFL playoffs beginning this weekend, we asked people nationwide who they believe will end up playing in the Super Bowl. Coming in strong for the AFC are the New England Patriots (27%) and Denver Broncos (24%). Topping the list for the NFC are the San Francisco 49ers (18%), Green Bay Packers (13%) and

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