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NewsWBA Helps Census Bureau Increase Awareness among Data Users

22 Apr, 2024

The U.S. Census Bureau serves as the leading source of official data about the nation’s people and economy. It is the largest statistical agency in the United States. The Census Bureau’s mission is built around large-scale surveys and censuses. The Decennial Census is conducted every ten years while the Economic Census—the U.S. Government’s official five-year...

NewsWBA Supports Innovative Transportation Program

17 Apr, 2024

Arlington Transportation Partners (ATP) is Arlington County’s business-to-business transportation consulting organization. ATP is a program of Arlington County Commuter Services (ACCS), a bureau of Arlington’s Department of Environmental Services. ACCS serves people who live in, work in, or visit Arlington County through programs and services that are designed to encourage the use of mass transit,...

NewsWBA Helps Lay Foundation for Successful 2022 Economic Census

04 May, 2022

The U.S. Census Bureau serves as the leading source of official data about the nation’s people and economy. With planning underway for the 2022 Economic Census, which is the U.S. government’s official five-year measure of American business and the economy, the initial focus is being directed towards response promotion and data collection efforts. Building upon...

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All White Paper: “Best Practices in Mobile Survey Design: The Impact of Mobile Phones”

Posted by WBA Research    Nov 13, 2013   0 comments

While the market research industry has been increasingly relying on research via online surveys, making these surveys compatible with smartphones and other portable, Internet-enabled devices has proven to be a challenge. Although more and more respondents opt to complete surveys on these devices, respondents using these devices are also more likely to drop out of

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News Submit a Question that You’d Like to See Asked of Consumers in the Baltimore and Washington, DC markets

Posted by WBA Research    Aug 28, 2013   0 comments

We are looking for some new questions to include in our quarterly, public opinion surveys–what we call MarkeTrak®.  Questions cover consumer attitudes, awareness, perceptions, interests, activities, etc. which have potential relevance to many consumers across the two metropolitan areas. If we select your  question, we will offer you an additional proprietary question in a future MarkeTrak

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MarkeTrak Baltimoreans Generally Approve of State Legislature’s Actions

Posted by WBA Research    Apr 26, 2013   0 comments

In a WB&A Market Research poll conducted over the past week, Baltimore area residents generally approved of the actions taken during the recent Maryland legislative session.

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News Recognizing Joanna Myers for 14 Years as a Field Interviewer

Posted by WBA Research    Feb 15, 2013   0 comments

For 14 years, WBA’s Joanna Myers has supported a wide range of projects as a field interviewer, always willing to go anywhere and work any time of day. She has even worked the morning shift for our airport studies which meant days starting at 3 or 4 a.m.! Joanna gained national recognition for having the

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News Super Bowl Predictions from WBA Research Survey

Posted by WBA Research    Jan 16, 2013   0 comments

With the NFL playoffs beginning this weekend, we asked people nationwide who they believe will end up playing in the Super Bowl. Coming in strong for the AFC are the New England Patriots (27%) and Denver Broncos (24%). Topping the list for the NFC are the San Francisco 49ers (18%), Green Bay Packers (13%) and

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Infographics Latest Capitol Communicator/WBA Market Research Study Shows 47% Smartphone and 29% Tablet Usage Among DC and Baltimore Area Consumers

Posted by WBA Research    Sep 03, 2012   0 comments

Capitol Communicator and WBA Research have released the latest “Intelligent Insights” study on smartphone and tablet usage in the DC and Baltimore markets. This quarter’s study, sponsored by FORGE Branding, covers purchasing habits, access to social media, and activities that are performed on both devices. The study was fielded in the Baltimore Metropolitan Statistical Area

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