While much of the research we conduct is proprietary to our clients, some can be shared. As part of the “Intelligent Insights” series in partnership with Capitol Communicator, we’re pleased to present insights uncovered in our MarkeTrak® and other research studies. We’ve explored a range of topics from consumer adoption of technology to green attitudes and behaviors to trends in health and fitness. Please download and share the Infographics. Check back often to see the latest studies.

AllTransportation Research Board (TRB) Synthesis Panel Selection

25 Jul, 2017

WBA Research would like to congratulate Kevin Pullis, Vice President, on his selection to serve as a member on the Transportation Research Board (TRB) Synthesis Panel SH-18 “On-Board Survey Methods and Technologies”, which is being conducted under the Transit Cooperative Research Program (TCRP) Synthesis Studies. Kevin will join other experts in the field of transportation...

NewsA Fond Farewell!

05 Apr, 2017

Please join WBA Research in extending best wishes to Steve Pankey, who retired from his position as Vice President on April 1. Steve has been an esteemed member of the WBA family for more than 19 years and he will be greatly missed by co-workers and clients alike. We have all benefited from his experience,...

NewsConnecting with Consumers in the DC Market

24 Feb, 2017

On January 31st, WBA’s Steve Markenson presented a deep dive into the attitudes, values and lifestyles of Washington, DC area consumers as part of the AMADC’s How-To Series. WBA has been measuring consumer sentiment in the DC region since its inception in 1987. During this detailed session, Steve presented what we have observed since the...

Current News

All White Paper: “Best Practices in Mobile Survey Design: The Impact of Mobile Phones”

Posted by WBA Research    Nov 13, 2013   0 comments

While the market research industry has been increasingly relying on research via online surveys, making these surveys compatible with smartphones and other portable, Internet-enabled devices has proven to be a challenge. Although more and more respondents opt to complete surveys on these devices, respondents using these devices are also more likely to drop out of

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News Submit a Question that You’d Like to See Asked of Consumers in the Baltimore and Washington, DC markets

Posted by WBA Research    Aug 28, 2013   0 comments

We are looking for some new questions to include in our quarterly, public opinion surveys–what we call MarkeTrak®.  Questions cover consumer attitudes, awareness, perceptions, interests, activities, etc. which have potential relevance to many consumers across the two metropolitan areas. If we select your  question, we will offer you an additional proprietary question in a future MarkeTrak

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