On Tuesday, June 18th, WBA Research presented a webinar, “Baltimore Healthcare from the Consumer Perspective.” We shared findings from our recent study on how Baltimore area consumers perceive hospitals and healthcare in the region. Topics covered included: opinions as to whether the quality of hospital care in Maryland has improved or declined over the past 5
While much of the research we conduct is proprietary to our clients, some can be shared. As part of the “Intelligent Insights” series in partnership with Capitol Communicator, we’re pleased to present insights uncovered in our MarkeTrak® and other research studies. We’ve explored a range of topics from consumer adoption of technology to green attitudes and behaviors to trends in health and fitness. Please download and share the Infographics. Check back often to see the latest studies.
WBA Research would like to congratulate Kevin Pullis, Vice President, on his selection to serve as a member on the Transportation Research Board (TRB) Synthesis Panel SH-18 “On-Board Survey Methods and Technologies”, which is being conducted under the Transit Cooperative Research Program (TCRP) Synthesis Studies. Kevin will join other experts in the field of transportation...
Please join WBA Research in extending best wishes to Steve Pankey, who retired from his position as Vice President on April 1. Steve has been an esteemed member of the WBA family for more than 19 years and he will be greatly missed by co-workers and clients alike. We have all benefited from his experience,...
On January 31st, WBA’s Steve Markenson presented a deep dive into the attitudes, values and lifestyles of Washington, DC area consumers as part of the AMADC’s How-To Series. WBA has been measuring consumer sentiment in the DC region since its inception in 1987. During this detailed session, Steve presented what we have observed since the...
In a WB&A Market Research poll conducted over the past week, Baltimore area residents generally approved of the actions taken during the recent Maryland legislative session.
For 14 years, WBA’s Joanna Myers has supported a wide range of projects as a field interviewer, always willing to go anywhere and work any time of day. She has even worked the morning shift for our airport studies which meant days starting at 3 or 4 a.m.! Joanna gained national recognition for having the
With the NFL playoffs beginning this weekend, we asked people nationwide who they believe will end up playing in the Super Bowl. Coming in strong for the AFC are the New England Patriots (27%) and Denver Broncos (24%). Topping the list for the NFC are the San Francisco 49ers (18%), Green Bay Packers (13%) and
The Flea Market at Eastern Market has released a visitor’s study which WB&A Market Research conducted.
Slides From April 24th Webinar on Consumer Perceptions of Responsibility for the Economy are now available!
Capitol Communicator and WB&A Market Research surveyed consumers in the DC and Baltimore markets about the economic downturn that began in 2008, their perceptions of who was responsible, and what they feel should be done moving forward. We also explored consumers’ current economic sentiment, their optimism for future economic conditions, and their confidence in
Capitol Communicator and WB&A Market Research have released the findings of their survey of communications professionals in the DC and Baltimore markets.
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