While the market research industry has been increasingly relying on research via online surveys, making these surveys compatible with smartphones and other portable, Internet-enabled devices has proven to be a challenge. Although more and more respondents opt to complete surveys on these devices, respondents using these devices are also more likely to drop out of
WBA was proud to provide research support to local agency Weber Shandwick in the refinement of their “Be the Driver” campaign for the Maryland MVA. Read the MVA’s press release HERE....
In recent months, WBA Research has managed studies for several clients to aid them in adapting and recovering from the impact of COVID-19 on their businesses. Some of this research is ongoing, evolving with the situation, and allowing our clients to see the effect of new measures they implement to keep their employees and customers...
CIRQ (the Certification Institute for Research Quality), an International Standards Organization (ISO) audit and certification body that is a subsidiary of the Insights Association, has awarded certification to Lanham, MD-based WBA Research for compliance to ISO27001, one of the most widely recognized and internationally accepted information security standards. The certification has been verified by CIRQ...
Submit a Question that You’d Like to See Asked of Consumers in the Baltimore and Washington, DC markets
We are looking for some new questions to include in our quarterly, public opinion surveys–what we call MarkeTrak®. Questions cover consumer attitudes, awareness, perceptions, interests, activities, etc. which have potential relevance to many consumers across the two metropolitan areas. If we select your question, we will offer you an additional proprietary question in a future MarkeTrak
On Tuesday, June 18th, WBA Research presented a webinar, “Baltimore Healthcare from the Consumer Perspective.” We shared findings from our recent study on how Baltimore area consumers perceive hospitals and healthcare in the region. Topics covered included: opinions as to whether the quality of hospital care in Maryland has improved or declined over the past 5
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