While the market research industry has been increasingly relying on research via online surveys, making these surveys compatible with smartphones and other portable, Internet-enabled devices has proven to be a challenge. Although more and more respondents opt to complete surveys on these devices, respondents using these devices are also more likely to drop out of
While much of the research we conduct is proprietary to our clients, some can be shared. As part of the “Intelligent Insights” series in partnership with Capitol Communicator, we’re pleased to present insights uncovered in our MarkeTrak® and other research studies. We’ve explored a range of topics from consumer adoption of technology to green attitudes and behaviors to trends in health and fitness. Please download and share the Infographics. Check back often to see the latest studies.
Mobility Lab partnered with WBA Research to conduct its fourth wave of research on Arlington County’s Commuter Store®. This study was designed to evaluate how The Commuter Store® is performing and identify ways of improving the products and services offered through the store. Mobility Lab has released the results of this research, which you can...
Even within the Baltimore Metropolitan Region, consumers in different areas are unique, whether it’s just across county lines or across the Inner Harbor. WBA’s own Steve Markenson recently gave a talk at the Chesapeake Chapter Public Relations Society of America Holiday Networking Event delving into the differences in lifestyle and social media usage among consumers...
In September, WBA’s Steve Markenson gave an enlightening talk on Baltimore Area consumers’ social media habits at the Mid-Atlantic Marketing Summit in Baltimore, MD. Steve presented WBA’s research on the sites and apps consumers use, as well as the amount of time they spend and the actions they take on social media from day to...
Submit a Question that You’d Like to See Asked of Consumers in the Baltimore and Washington, DC markets
We are looking for some new questions to include in our quarterly, public opinion surveys–what we call MarkeTrak®. Questions cover consumer attitudes, awareness, perceptions, interests, activities, etc. which have potential relevance to many consumers across the two metropolitan areas. If we select your question, we will offer you an additional proprietary question in a future MarkeTrak
On Tuesday, June 18th, WBA Research presented a webinar, “Baltimore Healthcare from the Consumer Perspective.” We shared findings from our recent study on how Baltimore area consumers perceive hospitals and healthcare in the region. Topics covered included: opinions as to whether the quality of hospital care in Maryland has improved or declined over the past 5
In a WB&A Market Research poll conducted over the past week, Baltimore area residents generally approved of the actions taken during the recent Maryland legislative session.
For 14 years, WBA’s Joanna Myers has supported a wide range of projects as a field interviewer, always willing to go anywhere and work any time of day. She has even worked the morning shift for our airport studies which meant days starting at 3 or 4 a.m.! Joanna gained national recognition for having the
With the NFL playoffs beginning this weekend, we asked people nationwide who they believe will end up playing in the Super Bowl. Coming in strong for the AFC are the New England Patriots (27%) and Denver Broncos (24%). Topping the list for the NFC are the San Francisco 49ers (18%), Green Bay Packers (13%) and
The Flea Market at Eastern Market has released a visitor’s study which WB&A Market Research conducted.
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