News

While much of the research we conduct is proprietary to our clients, some can be shared. As part of the “Intelligent Insights” series in partnership with Capitol Communicator, we’re pleased to present insights uncovered in our MarkeTrak® and other research studies. We’ve explored a range of topics from consumer adoption of technology to green attitudes and behaviors to trends in health and fitness. Please download and share the Infographics. Check back often to see the latest studies.

AllTransportation Research Board (TRB) Synthesis Panel Selection

25 Jul, 2017

WBA Research would like to congratulate Kevin Pullis, Vice President, on his selection to serve as a member on the Transportation Research Board (TRB) Synthesis Panel SH-18 “On-Board Survey Methods and Technologies”, which is being conducted under the Transit Cooperative Research Program (TCRP) Synthesis Studies. Kevin will join other experts in the field of transportation...

NewsA Fond Farewell!

05 Apr, 2017

Please join WBA Research in extending best wishes to Steve Pankey, who retired from his position as Vice President on April 1. Steve has been an esteemed member of the WBA family for more than 19 years and he will be greatly missed by co-workers and clients alike. We have all benefited from his experience,...

NewsConnecting with Consumers in the DC Market

24 Feb, 2017

On January 31st, WBA’s Steve Markenson presented a deep dive into the attitudes, values and lifestyles of Washington, DC area consumers as part of the AMADC’s How-To Series. WBA has been measuring consumer sentiment in the DC region since its inception in 1987. During this detailed session, Steve presented what we have observed since the...

Current News


News Submit a Question that You’d Like to See Asked of Consumers in the Baltimore and Washington, DC markets

Posted by WBA Research    Aug 28, 2013   0 comments

We are looking for some new questions to include in our quarterly, public opinion surveys–what we call MarkeTrak®.  Questions cover consumer attitudes, awareness, perceptions, interests, activities, etc. which have potential relevance to many consumers across the two metropolitan areas. If we select your  question, we will offer you an additional proprietary question in a future MarkeTrak

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All Video of Webinar Now Posted: “Baltimore Healthcare from the Consumer Perspective”

Posted by WBA Research    Jul 05, 2013   0 comments

On Tuesday, June 18th, WBA Research presented a webinar, “Baltimore Healthcare from the Consumer Perspective.” We shared findings from our recent study on how Baltimore area consumers perceive hospitals and healthcare in the region. Topics covered included: opinions as to whether the quality of hospital care in Maryland has improved or declined over the past 5

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MarkeTrak Baltimoreans Generally Approve of State Legislature’s Actions

Posted by WBA Research    Apr 26, 2013   0 comments

In a WB&A Market Research poll conducted over the past week, Baltimore area residents generally approved of the actions taken during the recent Maryland legislative session.

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News Recognizing Joanna Myers for 14 Years as a Field Interviewer

Posted by WBA Research    Feb 15, 2013   0 comments

For 14 years, WBA’s Joanna Myers has supported a wide range of projects as a field interviewer, always willing to go anywhere and work any time of day. She has even worked the morning shift for our airport studies which meant days starting at 3 or 4 a.m.! Joanna gained national recognition for having the

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News Super Bowl Predictions from WBA Research Survey

Posted by WBA Research    Jan 16, 2013   0 comments

With the NFL playoffs beginning this weekend, we asked people nationwide who they believe will end up playing in the Super Bowl. Coming in strong for the AFC are the New England Patriots (27%) and Denver Broncos (24%). Topping the list for the NFC are the San Francisco 49ers (18%), Green Bay Packers (13%) and

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Infographics Latest Capitol Communicator/WBA Market Research Study Shows 47% Smartphone and 29% Tablet Usage Among DC and Baltimore Area Consumers

Posted by WBA Research    Sep 03, 2012   0 comments

Capitol Communicator and WBA Research have released the latest “Intelligent Insights” study on smartphone and tablet usage in the DC and Baltimore markets. This quarter’s study, sponsored by FORGE Branding, covers purchasing habits, access to social media, and activities that are performed on both devices. The study was fielded in the Baltimore Metropolitan Statistical Area

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Reports The Flea Market at Eastern Market releases visitor’s study conducted by WB&A.

Posted by WBA Research    Aug 01, 2012   0 comments

The Flea Market at Eastern Market has released a visitor’s study which WB&A Market Research conducted.

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News WBA Research Awarded GSA MOBIS Contract

Posted by WBA Research    Jul 13, 2012   0 comments

WB&A Market Research was recently awarded a U.S. General Services Administration (GSA) Mission Oriented Business Integrated Services (MOBIS) 874-3 contract.

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News Slides From April 24th Webinar on Consumer Perceptions of Responsibility for the Economy are now available!

Posted by WBA Research    May 21, 2012   0 comments

  Capitol Communicator and WB&A Market Research surveyed consumers in the DC and Baltimore markets about the economic downturn that began in 2008, their perceptions of who was responsible, and what they feel should be done moving forward. We also explored consumers’ current economic sentiment, their optimism for future economic conditions, and their confidence in

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