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NewsWBA Research Helps Capital Area Food Bank Address Root Causes of Hunger

17 Jun, 2021

The Capital Area Food Bank (CAFB) has been providing food relief for those in need in Maryland, Virginia and the District of Columbia for the past 40 years. Prior to the COVID-19 pandemic, the region’s food insecure populations numbered around 400,000. However, since the pandemic, that number has increased by more than 50% to more...

NewsVirginia DRPT Transit Equity & Modernization Study

16 Jun, 2021

WBA Research has joined the Kimley-Horn team supporting the Virginia Department of Rail and Public Transportation’s Transit Equity & Modernization Study. To read about it click here....

NewsWBA Provides Research for MVA “Be the Driver” Campaign

02 Oct, 2020

WBA was proud to provide research support to local agency Weber Shandwick in the refinement of their “Be the Driver” campaign for the Maryland MVA. Read the MVA’s press release HERE....

Current News

News Sleepy Pilots, Rail Workers and Drivers: National Sleep Foundation Poll Explores Transportation Workers’ Sleep — WB&A Market Research Conducts the 2012 Sleep in America® Annual Poll

Posted by WBA Research    Mar 05, 2012   0 comments

WB&A Market Research conducted The 2012 Sleep in America® annual poll for the National Sleep Foundation. It is the first poll to ask transportation professionals, including pilots, rail workers, truck, bus, taxi and limo drivers about their sleep habits and work performance.

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Reports Intelligent Insights: The Latest Market Research on Green Attitudes and Behaviors.Offered by Capitol Communicator/WB&A Market Research, Sponsored by ZilYen

Posted by WBA Research    Dec 21, 2011   0 comments

Capitol Communicator and WB&A Market Research surveyed consumers in the Baltimore and Washington, DC markets on their green attitudes and behaviors across a range of topics.

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News WB&A Conducts Passenger Surveys at Region’s Three Major Airports for Metropolitan Washington Council of Governments

Posted by WBA Research    Dec 13, 2011   0 comments

Over 40 WB&A Market Research staff members have been interviewing passengers on about 800 flights over the past two weeks at BWI Marshall, Dulles International and Reagan National airports, as part of a major research study for the Metropolitan Washington Council of Governments. 

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News Check out WB&A President Steve Markenson’s “Insights” piece in Capitol Communicator: How an Online Review Along with Social Media Engagement Impacts Area Consumers’ Purchasing Decisions.

Posted by WBA Research    Dec 12, 2011   0 comments

Read Steve Markenson’s piece in Capitol Communicator’s Insights: How an Online Review Along with Social Media Engagement Impacts Area Consumers’ Purchasing Decisions  

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News DC Viewed as More Appealing Leisure Travel Destination Than Baltimore or Philadelphia, but Baltimore Has Its Charm

Posted by WBA Research    Dec 10, 2011   0 comments

Residents of South Central Pennsylvania—Dauphin County (Harrisburg) as well as Lancaster, Lebanon and York Counties—rated Washington, DC as a more appealing leisure travel destination than Baltimore or Philadelphia.

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News DC Area Residents Express a “Commitment to Living Green”

Posted by WBA Research    Dec 09, 2011   0 comments

Residents of the Washington, DC area expressed a desire to “live green” when asked about their attitudes toward using ecologically friendly products and services.

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News WB&A Helps Consumer Product Safety Commission with Research to Design a User-Friendly Public Database for Searching and Reporting Harmful Products

Posted by WBA Research    Dec 08, 2011   0 comments

WB&A Market Research played a key role in helping the Consumer Product Safety Commission (CPSC) to design a database, found at www.saferproducts.org, in a format which met the needs of many of its constituents.

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News DC Residents Evenly Divided on Location of Metro Station at Dulles Airport

Posted by WBA Research    Dec 07, 2011   0 comments

Residents of the DC area were almost evenly divided on the location of the planned Metro station at Washington Dulles International Airport.

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News Infographic: How Consumers Are Engaging with New Media

Posted by WBA Research    Nov 14, 2011   0 comments

  WB&A Market Research has released a study on how Washington, DC and Baltimore area consumers are engaging with social media, QR Codes, daily deal websites, and online consumer reviews.    The Infographic is part of the Capitol Communicator/WB&A Market Research “Intelligent Insight” series, and compares recent results to data from one year ago, among

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News View The Capitol Communicator/WB&A Market Research Poll

Posted by WBA Research    Sep 15, 2011   0 comments

The Capitol Communicator/WB&A Market Research Poll is a quarterly study of consumers in the Baltimore and Washington, DC markets on topics of interest to the communications industry. Developed jointly by Capitol Communicator and WB&A Market Research, the poll is sponsored by branding and marketing communications firm, ZilYen (www.zilyen.com).

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