While the market research industry has been increasingly relying on research via online surveys, making these surveys compatible with smartphones and other portable, Internet-enabled devices has proven to be a challenge. Although more and more respondents opt to complete surveys on these devices, respondents using these devices are also more likely to drop out of
Submit a Question that You’d Like to See Asked of Consumers in the Baltimore and Washington, DC markets
We are looking for some new questions to include in our quarterly, public opinion surveys–what we call MarkeTrak®. Questions cover consumer attitudes, awareness, perceptions, interests, activities, etc. which have potential relevance to many consumers across the two metropolitan areas. If we select your question, we will offer you an additional proprietary question in a future MarkeTrak
For 14 years, WBA’s Joanna Myers has supported a wide range of projects as a field interviewer, always willing to go anywhere and work any time of day. She has even worked the morning shift for our airport studies which meant days starting at 3 or 4 a.m.! Joanna gained national recognition for having the
With the NFL playoffs beginning this weekend, we asked people nationwide who they believe will end up playing in the Super Bowl. Coming in strong for the AFC are the New England Patriots (27%) and Denver Broncos (24%). Topping the list for the NFC are the San Francisco 49ers (18%), Green Bay Packers (13%) and
Slides From April 24th Webinar on Consumer Perceptions of Responsibility for the Economy are now available!
Capitol Communicator and WB&A Market Research surveyed consumers in the DC and Baltimore markets about the economic downturn that began in 2008, their perceptions of who was responsible, and what they feel should be done moving forward. We also explored consumers’ current economic sentiment, their optimism for future economic conditions, and their confidence in