News Watch Videos of our Presentation at AMADC’s “How-To” Lunch Series

Posted by WBA Research    Nov 01, 2013   0 comments

WBA’s Steve Markenson, Renee Henley and Bethany Black presented “How to Use Market Research to Advance Your Marketing Goals” at the American Marketing Association–Washington, DC Chapter’s (AMADC) “How-To” lunch series on September 25th at George Mason University’s Arlington, VA campus.  Steve, Renee, and Bethany discussed the design and execution of market research programs that can get you the answers you need, within your budget and time constraints.  If you missed the program, please take a few minutes to watch our series of “excerpt” videos. [Pictured: Bethany Black (left) presenting while Renee Henley (right) looks on].

VIDEO:  We are pleased to share the highlights of the presentation in a series of short videos:

WATCH the short videos: “What is market research and why do market research?” (3:32), “Is market research actually necessary?” (1:51), “Who do we need to talk to? (4:14)”, “What is the best way to reach respondents?” (5:43), and “What is qualitative research?” (4:13).

On a mobile device? You can watch in sequence by clicking on the links below:

CLICK TO WATCH  Bethany Black discussing “What is market research and why do market research?” (3:32)

CLICK TO WATCH Renee Henley discussing, “Is market research actually necessary?” (1:51)

CLICK TO WATCH Bethany Black covering “Who do we need to talk to?” (4:14)

CLICK TO WATCH Renee Henley covering “What is the best way to reach respondents?” (5:43)

CLICK TO WATCH Steve Markenson discussing “What is qualitative research?” (4:13)