Loyalty Among Cat Owners
Feline Pine is a natural cat litter, and a very early product in the natural space. However, increased competition required insight into why cat owners used a natural cat litter, and why a particular brand. WBA recommended a study of volunteers who agreed to replace their current cat litter with Feline Pine for at least four weeks. Telephone interviews and focus groups followed the trials.
Questions included:
- Overall reaction to the product
- What they look for in a litter
- Importance of price
- Likelihood to continue with Feline Pine
Program Highlights
- Multi-phase study
- 10 minute phone survey to find In-home product trial participants
- At end of 4 week trial, 10-minute telephone interviews
- Participants also invited to “favorable” and “non-favorable” focus groups