As the travel landscape changes, public transit systems are searching for ways to stay competitive. Arlington Transit (ART) has experienced declining ridership since 2016. To better understand the factors driving this change, assess current perceptions of ART, and determine what enhancements, if any, might help bolster ridership, Mobility Lab partnered with WBA Research to conduct a mixed method research study, leveraging both qualitative and quantitative methodologies. First, four focus groups were conducted among ART riders and non-riders who live in neighborhoods that traditionally drive ART usage. The results of these focus groups then informed the development of a ten-minute onboard intercept survey and a 15-minute online survey. Mobility Lab has released the results of this research, which you can view here.
Oct 31, 2019 0 comments