Leadership

Renée Henley President/CEO

Renée joined WBA Research in 1994 and was named President/CEO in 2017. In addition to her role overseeing all corporate management, as well as building and sustaining successful client relationships, Renée stays actively involved in issues related to project management, strategic direction and quality control for the company’s clients and projects.

Renée began her research career in 1994 as a Research Associate with WBA and progressed to the role of Senior Vice President in 2004. Throughout her tenure she has been involved in the project management, operations, and business development aspects of WBA’s daily activities, and had been a professional focus group moderator since 1999.

Renée has extensive experience conducting custom quantitative and qualitative research covering a wide variety of research methods, including telephone surveys, in-person and online focus groups, one-on-one executive interviewing, intercept interviews, online surveys and mail/self-administered surveys.

A small sample of some of Renée’s past and present clients include Baltimore/Washington International Thurgood Marshall Airport (BWI), the American Automobile Association (AAA), Amtrak, Universities Space Research Association (USRA), and the Art & Science Group.

Renée joined WBA after graduating magna cum laude in 1994 from the Morrissy Scholar Honors Program at the College of Notre Dame of Maryland, where she earned a Bachelor of Arts degree in Business Administration with a concentration in Marketing and French minor. In 1998, Renée successfully completed the Marketing Research certification program offered by the University of Georgia and the Marketing Research Association.

Renée is a member of the American Association of Public Opinion Research (AAPOR), the Insights Association (IA), and is a past Vice President of Membership for the Baltimore Chapter of the American Marketing Association (AMA). Renée is a frequent lecturer at many local colleges and universities including undergraduate and graduate classes at Johns Hopkins University, Notre Dame of Maryland University and American University.

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