Leadership

Steve Markenson Research Consultant

Steve joined WBA Research in 1996 and was named President in 1997. After 19 years as President, Steve transitioned to a Research Consultant role in 2017, remaining involved with select clients, moderating focus groups and serving as an adviser to the company. During his time as President, WBA experienced significant growth and success. Steve led the company through a sustained period of growth that included the opening of a second office in Ithaca, New York.

As Director of Research for Snyder Communications, Steve oversaw the market research projects for many Fortune 1000 clients, including Procter & Gamble, The Kellogg Company, McNeil Consumer Healthcare, American Express, Bayer Corporation, The Quaker Oats Company, and Kraft Foods.

Throughout his career, Steve has worked with a wide array of companies in a variety of industries; such as Merrill Lynch, Discover Card, PNC Bank, Bank of America, CareFirst BlueCross BlueShield, Johnson & Johnson, Metropolitan Washington Airports Authority (MWAA), Washington Metropolitan Area Transit Authority (WMATA), New York MTA, Washington Gas, National Public Radio (NPR), AAA, and many others.

Steve graduated cum laude with a bachelor’s degree in Economics and Business from the University of Pittsburgh. He is an active member of the American Marketing Association (AMA) and the Marketing Research Association (MRA), and is also among the first to be certified at the Expert level by the Marketing Research Association’s Professional Researcher Certification program. Steve has been a guest lecturer at Johns Hopkins University, Georgetown University, Loyola College in Maryland, American University, and Howard University. He is an Adjunct Professor at the Kogod School of Business at American University.

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