Leadership

Jeff George Vice President

Jeff manages WBA’s data processing function, including supervising and training the Data Processing staff. He oversees the day-to-day operations of the team, programming CATI and web-based studies, preparing surveys for data entry, setting up data entry programs and preparing cross-tabulations of survey results. He works closely with the Project Management team and Field staff to ensure that the project goals are achieved accurately and efficiently.

Jeff has significant experience using advanced analytic techniques such as regressions, correlations, key driver analysis and factor analysis, helping the Project Management team delve deeper into the data and provide actionable results.

Jeff is also the administrator for the Linux-based networks that house the CATI and web survey systems.

Jeff joined WBA in February 2000 after a 10-year employment at Public Opinion Research, Inc., where he was involved in all phases of the survey process. Primarily, he worked as Chief Data Processor and Project Manager. This position gave him first-hand experience in the collection of data through the interviewing process, CATI programming and script writing, data collection from a CATI system, analysis of results and report writing.

Jeff graduated summa cum laude from Towson State University with a Bachelor of Science in Psychology. He has completed the Principles of Marketing Research course offered by the University of Georgia. Jeff is certified at the Expert level by the Professional Researcher Certification from the Marketing Research Association (MRA).

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