Presentation Slides from June 22nd Webinar, “Understanding the Mindset of Consumers…”
Jun 24, 2011 0 comments
Did you miss our free webinar: "Understanding the Mindset of Consumers in the Washington, DC and Baltimore Markets–Exploring their Attitudes, Values and Lifestyles and How They’ve Changed over 10 Years"?
We shared findings of our study which explores the attitudes and values of consumers in these two markets, which are very close in proximity, yet different in so many ways.
We looked at the use of technology, social media, personal health, activities and interests, perspectives on local problems, purchasing habits and much more. How are Baltimore and DC area residents different? How have they changed over the past five years—and even ten years?
Just a few of the questions we covered: How are area residents embracing new technology and social media? Are they staying up-to-date on the latest news? Are they following the latest fashion trends? Purchasing brand names or hunting for bargains? Exercising or exploring the outdoors more today than five or ten years ago? Do they consider themselves to be optimistic? Self-reliant?
Click BELOW to download/view the presentation slides.
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