Privacy Policy

Overall Privacy Policy

WBA Research is committed to maintaining the confidentiality of our respondents and our research clients. WBA will protect the privacy of any individuals whose information is contained within its databases, as well as any other personally identifiable information that WBA may come to possess.

WBA is bound by the professional standards and ethics of the survey research industry held by the Insights Association and the Council for Marketing and Opinion Research (CMOR), as well as state, federal and international laws that require us to respect and protect respondent privacy, such as the Health Insurance Portability and Accountability Act (HIPAA), the Children’s Online Privacy Protection Act (COPPA) and the Gramm-Leach-Bliley Act.

Respondent Privacy

WBA Research will observe the confidentiality of all respondents participating in research studies. Respondent information will only be used for
legitimate research purposes.

If you participate in one of our surveys, we may request certain personally identifiable information. Participation in these surveys is completely voluntary and you, therefore, have a choice whether or not to disclose this information. We request this information as a unit of analysis. In any reports prepared, no information will be included that will make it possible to identify a particular respondent, unless approved by the respondent themselves.

Respondent information is the sole property of WBA Research and our clients and will only be used for business activities related to survey
research. Our clients must agree to maintain the confidentiality of information provided to them and may not disclose this information to any other party or use the information for any other purpose.

Respondent information collected for any panel development purposes is used solely by employees of WBA Research for targeting respondents for
participation in research studies. Our panel information is never sold or given to outside parties.

To ensure that employees of WBA Research adhere to our privacy policies, all employees of WBA Research are required to sign a confidentiality and
non-disclosure statement.

Client Privacy

WBA Research is committed to protecting the confidentiality of our clients’ business activities. All full-time and part-time employees, as well as any temporary employees, are required to sign a non-disclosure agreement, and are thoroughly briefed and trained on an ongoing basis to honor this

We are committed to protecting your privacy at WBA Research. We will not collect any personal information from you that you do not volunteer, and we and our clients are the sole owner of all information collected. We do not sell, share, or rent this information to others in any way that has not been mentioned in this statement.

Legal Disclaimer

We reserve the right to disclose your personally identifiable information as required by law and when we believe that disclosure is necessary
to protect our rights and/or to comply with a judicial proceeding, court order, or legal process.

Obtaining Your Consent

By using our Web site, you give WBA Research permission to collect information about the pages served to you as an anonymous user for the purpose
of calculating aggregate site statistics.

Privacy Policy Updates

WBA Research may occasionally update this policy. We suggest that you bookmark this page and check to see if it has changed from time to time.

Contact Us

If you have any questions regarding our privacy policy, please contact us at:
WBA Research
4200 Parliament Place
Suite 200
Lanham, Maryland 20706
Tel: 800-383-2324

Notices for residents of California

This PRIVACY NOTICE FOR CALIFORNIA RESIDENTS supplements the information contained in the Privacy Policy of WBA Research, Inc. (collectively, “we,” “us,” or “our”) and applies solely to visitors, users, survey respondents, and others who reside in the State of California (“consumers” or “you”). We adopt this notice to comply with the California Consumer Privacy Act of 2018 (“CCPA”) and other California privacy laws.  Any terms defined in the CCPA have the same meaning when used in this notice.

Information We Collect

During the course of a survey, we may ask for information that identifies or is capable of being associated with, or could be reasonably linked, directly or indirectly, with a specific consumer (“personally identifiable information or PII”).

WBA Research, Inc. discloses that we have collected the following categories of personal information from consumers within the last twelve (12) months:


Identifiers Yes
Personal information categories listed in the California Customer Records Statute (available here) Yes
Protected legal characteristics Yes
Commercial information Yes
Biometric information No
Internet activity No
Geolocation data No
Audio, electronic, visual, thermal, olfactory, or similar information No
Employment information Yes
Non-public education information No
Inferences about personal preferences and attributes drawn from profiling (e.g. via cookies) No


Personal information does not include:

We obtain the categories of personal information listed above from the following categories of sources:

Use of Personal Information

We may use or disclose the personal information we collect for one or more of the following business purposes:

We will not collect additional categories of personal information or use the personal information we collected for materially different, unrelated, or incompatible purposes without providing you notice.

Sharing Personal Information

We may disclose your personal information to a third party for a business purpose. When we disclose personal information for a business purpose, we enter a contract that describes the purpose and requires the recipient to both keep that personal information confidential and not use it for any purpose except performing the contract.

In the preceding twelve (12) months, we have disclosed the following categories of personal information for a business purpose:

We disclose your personal information for a business purpose to the following categories of third parties:

We do not sell the personal information of consumers we actually know are less than 16 years of age, unless we receive affirmative authorization (the “right to opt in”) from either the consumer who is between 13 and 16 years of age, or the parent or guardian of a consumer who is between 13 and 16 years of age.

Your Rights and Choices

The CCPA provides consumers (California residents) with specific rights regarding their personal information. This section describes your CCPA rights and explains how to exercise those rights.

Categories Rights
Access to Specific Information and Data Portability. You have the right to request that we disclose certain information to you about our collection and use of your personal data over the past 12 months. Once we receive and confirm your verifiable consumer request, we will disclose to you:

  1. The categories of personal data we collected about you.
  2. Our business or commercial purpose for collecting that personal data.
  3. The categories of third parties with whom we share that personal data.
  4. The specific pieces of personal data we collected about you (also called a data portability request).
Deletion Request. You have the right to request that we delete any of your personal data we collected from you and retained, subject to certain exceptions. Once we receive and confirm your verifiable consumer request, we will delete (and direct our service providers to delete) your personal data from our records, unless an exception applies.

We may deny your deletion request if retaining the information is necessary for us or our service providers to:

Exercising Access, Data Portability, and Deletion Rights (Opt-Out Request)

To exercise the access, data portability, and deletion rights described above, please submit a verifiable consumer request to us by contacting us at:

Only you or a person registered with the California Secretary of State that you authorize to act on your behalf, may make a verifiable consumer request related to your personal information. You may also make a verifiable consumer request on behalf of your minor child.

You may only make a verifiable consumer request for access or data portability twice within a 12-month period.

The verifiable consumer request must:

We cannot respond to your request or provide you with personal information if we cannot verify your identity or authority to make the request and confirm the personal information relates to you.

Making a verifiable consumer request does not require you to create an account with us. We will only use personal information provided in a verifiable consumer request to verify the requestor’s identity or authority to make the request.

Response Timing and Format

We endeavor to respond to a verifiable consumer request within 45 days of its receipt. If we require more time (up to 90 days), we will inform you of the reason and extension period in writing. We will deliver our written response by mail or electronically, at your option. Any disclosures we provide will only cover the 12-month period preceding the verifiable consumer request’s receipt. The response we provide will also explain the reasons we cannot comply with a request, if applicable.

For data portability requests, we will select a format to provide your personal information that is readily usable and should allow you to transmit the information from one entity to another entity without hindrance.

We do not charge a fee to process or respond to your verifiable consumer request unless it is excessive, repetitive, or manifestly unfounded. If we determine that the request warrants a fee, we will tell you why we made that decision and provide you with a cost estimate before completing your request.


We will not discriminate against you for exercising any of your CCPA rights. Unless permitted by the CCPA, we will not:

Changes to Our Privacy Notice

We reserve the right to amend this privacy notice at our discretion and at any time. When we make changes to this privacy notice, we will notify you by email or through a notice on our website homepage.

Contact Information

If you have any questions or comments about this notice, our Privacy Statement, the ways in which we collect and use your personal information, your choices and rights regarding such use, or wish to exercise your rights under California law, please do not hesitate to contact us at:

Phone: (800) 383-2324



Postal Address: 4200 Parliament Place, Suite 200 Lanham, MD 20706