MarkeTrak®

MarkeTrak® is a annual omnibus public opinion survey conducted by WBA Research in the Washington, DC and Baltimore markets. The survey combines general interest questions with those of specific WBA clients who share the cost of the study to obtain answers to critical questions quickly and inexpensively. All client data are proprietary and confidential.

A total of 400 consumers are surveyed in each market — 200 adults are interviewed via a random telephone survey and 200 are surveyed on-line. Data are cross-analyzed by ten demographic characteristics including age, sex, household income, education, marital status, race, county/area, presence of children in household, types of Internet-connected devices owned, and employment.

Baltimore MarkeTrak
Conducted in the Baltimore Metropolitan Statistical Area (MSA) which includes Anne Arundel County, Baltimore City, Baltimore County, Carroll County, Harford County, Howard County and Queen Anne’s County.

Washington MarkeTrak
Conducted in the District of Columbia Metropolitan Statistical Area (MSA) which includes the District of Columbia, the City of Alexandria, the Northern Virginia counties of Arlington, Fairfax, Loudoun, Stafford and Prince William, the Maryland counties of Calvert, Charles, Frederick, Montgomery and Prince George’s, as well as Berkley County and Jefferson County in West Virginia.

MarkeTrak can be used to collect important data and information about your company, its products or services, your target consumers and your competition. It is particularly useful for tracking specific measures over time.

Contact us today for pricing, timing and more information about MarkeTrak.