Analytic Techniques

Gathering data is one thing, making sense of it is another. One of WBA Research’s greatest strengths is the application of the latest analytic techniques when needed, from discrete choice modeling to key driver and quadrant analysis. No matter how the data is analyzed, we recommend working sessions and in-person presentations of our user-friendly research reports. Techniques we employ include:


  • Composite Satisfaction Scoring
  • Conversion Scoring
  • Corporate Equity Scoring
  • Customer Satisfaction Index
  • Discrete Choice Modeling
  • Pairwise Comparisons
  • Factor Analysis
  • Gap Analysis
  • Key Driver and Quadrant Analysis
  • Monadic Price Point Testing
  • Net Promoter Score (NPS)
  • Segmentation Analysis