While the market research industry has been increasingly relying on research via online surveys, making these surveys compatible with smartphones and other portable, Internet-enabled devices has proven to be a challenge. Although more and more respondents opt to complete surveys on these devices, respondents using these devices are also more likely to drop out of
The U.S. Census Bureau serves as the leading source of official data about the nation’s people and economy. With planning underway for the 2022 Economic Census, which is the U.S. government’s official five-year measure of American business and the economy, the initial focus is being directed towards response promotion and data collection efforts. Building upon...
WBA Research conducted an online study among Maryland residents on behalf of the MDOT MVA in support of their Road Safety initiatives. WBAL cited this data in a related news story click here....
WBA is proud to have contributed to the development of Foursquare Integrated Transportation Planning’s Trip Chain Validator tool, which is already being used to improve the quality of Origin and Destination survey data collection. To read about it click here....
Submit a Question that You’d Like to See Asked of Consumers in the Baltimore and Washington, DC markets
We are looking for some new questions to include in our quarterly, public opinion surveys–what we call MarkeTrak®. Questions cover consumer attitudes, awareness, perceptions, interests, activities, etc. which have potential relevance to many consumers across the two metropolitan areas. If we select your question, we will offer you an additional proprietary question in a future MarkeTrak
In a WB&A Market Research poll conducted over the past week, Baltimore area residents generally approved of the actions taken during the recent Maryland legislative session.
For 14 years, WBA’s Joanna Myers has supported a wide range of projects as a field interviewer, always willing to go anywhere and work any time of day. She has even worked the morning shift for our airport studies which meant days starting at 3 or 4 a.m.! Joanna gained national recognition for having the
With the NFL playoffs beginning this weekend, we asked people nationwide who they believe will end up playing in the Super Bowl. Coming in strong for the AFC are the New England Patriots (27%) and Denver Broncos (24%). Topping the list for the NFC are the San Francisco 49ers (18%), Green Bay Packers (13%) and
The Flea Market at Eastern Market has released a visitor’s study which WB&A Market Research conducted.
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