News

NewsWBA Research Helps Capital Area Food Bank Address Root Causes of Hunger

17 Jun, 2021

The Capital Area Food Bank (CAFB) has been providing food relief for those in need in Maryland, Virginia and the District of Columbia for the past 40 years. Prior to the COVID-19 pandemic, the region’s food insecure populations numbered around 400,000. However, since the pandemic, that number has increased by more than 50% to more...

NewsVirginia DRPT Transit Equity & Modernization Study

16 Jun, 2021

WBA Research has joined the Kimley-Horn team supporting the Virginia Department of Rail and Public Transportation’s Transit Equity & Modernization Study. To read about it click here....

NewsWBA Provides Research for MVA “Be the Driver” Campaign

02 Oct, 2020

WBA was proud to provide research support to local agency Weber Shandwick in the refinement of their “Be the Driver” campaign for the Maryland MVA. Read the MVA’s press release HERE....

Current News


All Thank You to the Chesapeake Chapter PRSA!

Posted by WBA Research    Dec 14, 2017   0 comments

Even within the Baltimore Metropolitan Region, consumers in different areas are unique, whether it’s just across county lines or across the Inner Harbor. WBA’s own Steve Markenson recently gave a talk at the Chesapeake Chapter Public Relations Society of America Holiday Networking Event delving into the differences in lifestyle and social media usage among consumers

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All Social Media: Who Are You Reaching?

Posted by WBA Research    Dec 14, 2017   0 comments

In September, WBA’s Steve Markenson gave an enlightening talk on Baltimore Area consumers’ social media habits at the Mid-Atlantic Marketing Summit in Baltimore, MD. Steve presented WBA’s research on the sites and apps consumers use, as well as the amount of time they spend and the actions they take on social media from day to

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