Data-Driven Work That Speaks for Itself

Showcasing proven expertise and measurable outcomes.
Case Studies

Our case studies illustrate how tailored market research has helped clients uncover key customer insights, identify growth opportunities, and stay ahead of industry trends.

Case Studies
Rethinking Metrobus with community-driven, data-informed design
WMATA Better Bus Network Redesign and Public Outreach at WMATA

WMATA Better Bus Network Redesign and Public Outreach at WMATA

This research served as a key component in the redesign of WMATA’s Metrobus Network, helping to inform design, communication, and public outreach at WMATA.
Informing service improvements and enhancing member satisfaction
CAHPS® Study for HSCSN

CAHPS® Study for HSCSN

WBA Research captures health plan member feedback by managing the CAHPS® survey process from start to finish, ensuring data integrity, regulatory compliance, and meaningful results that drive improvement.
Equipping LYNX with a clear picture of Central Floridians’ travel behaviors and demographics
Central Florida Regional Transportation Authority (LYNX) Origin-Destination Survey

Central Florida Regional Transportation Authority (LYNX) Origin-Destination Survey

This OD survey provided LYNX with actionable insights into rider demographics and travel behaviors, supporting data-driven planning and service improvements.
A comprehensive biannual pulse on customer satisfaction for the New York MTA
Metropolitan Transportation Authority (New York) Customers Count Survey

Metropolitan Transportation Authority (New York) Customers Count Survey

The Customers Count Survey, conducted across all New York MTA transit modes, gathers feedback to assess satisfaction, understand key service drivers, and help prioritize improvements.
Identifying how BWI Marshall Airport can strengthen its relationships with various customer segments
BWI Marshall Airport Customer Satisfaction Measurement

BWI Marshall Airport Customer Satisfaction Measurement

Over a 15-year period, WBA conducted BWI’s air passenger intercept survey, providing a wealth of valuable data and actionable insights on the entire airport experience.
A long-term study tracking member satisfaction for a leading commercial health plan
Health Plan Member Satisfaction Measurement and Tracking

Health Plan Member Satisfaction Measurement and Tracking

Since 2007 WBA has conducted a comprehensive study, gauging member experiences across plan satisfaction and understanding, enrollment, provider selection and visits, pharmacy, customer service, and claims.