WBA is proud to have contributed to the development of Foursquare Integrated Transportation Planning’s Trip Chain Validator tool, which is already being used to improve the quality of Origin and Destination survey data collection. To read about it click here.
Even within the Baltimore Metropolitan Region, consumers in different areas are unique, whether it’s just across county lines or across the Inner Harbor. WBA’s own Steve Markenson recently gave a talk at the Chesapeake Chapter Public Relations Society of America Holiday Networking Event delving into the differences in lifestyle and social media usage among consumers
In September, WBA’s Steve Markenson gave an enlightening talk on Baltimore Area consumers’ social media habits at the Mid-Atlantic Marketing Summit in Baltimore, MD. Steve presented WBA’s research on the sites and apps consumers use, as well as the amount of time they spend and the actions they take on social media from day to
WBA Research would like to congratulate Kevin Pullis, Vice President, on his selection to serve as a member on the Transportation Research Board (TRB) Synthesis Panel SH-18 “On-Board Survey Methods and Technologies”, which is being conducted under the Transit Cooperative Research Program (TCRP) Synthesis Studies. Kevin will join other experts in the field of transportation
While the market research industry has been increasingly relying on research via online surveys, making these surveys compatible with smartphones and other portable, Internet-enabled devices has proven to be a challenge. Although more and more respondents opt to complete surveys on these devices, respondents using these devices are also more likely to drop out of