Critical
Insights

WBA Research delivers strategic insight you need with expertise you want.
WBA Research

We understand that the right information and insights can change everything. Our work goes beyond data, uncovering key findings that drive strategy and shape outcomes. Explore how our strategic approach delivers not just answers—but advantage.

WBA Research
What WBA Does

What We Do

WBA Research provides market research solutions tailored to your needs.

Backed by more than three decades of proven quantitative and qualitative research experience, we know what it takes to design a research plan that will uncover meaningful insights.

What WBA Does

Types of Research

  • Brand/Image
  • NPS
  • Origin-Destination
  • Customer/Member Satisfaction
  • New Product/Service Development
  • Demographic/Segmentation
  • Communications

Methodologies

  • Online/Mobile
  • CATI
  • Mail
  • Self-Administered
  • In-Person and Online Focus Groups & IDIs
  • Intercept/On-board
  • Mystery Shopping
  • Multi-Mode

Why Choose Us

With WBA managing the research, your attention can stay where it matters most — making informed decisions.
Experience

Experience

Our work is backed by more than three decades of proven results
Customization

Customization

We develop thoughtful, tailored research plans that deliver clarity and value
Partnership

Partnership

WBA listens closely to your needs to serve as both advisor and problem solver
Expertise

Expertise

We offer specialized expertise in the transportation and health care sectors.
Data Driven

Data-Driven Work That Speaks for Itself

Our case studies illustrate how tailored market research has helped clients discover key customer insights, identify growth opportunities, and stay ahead of industry trends.

Trusted Insights Behind Recognized Names

Recognized names trust WBA Research because we deliver research that’s thoughtful, tailored, and actionable.
Trusted Insights Behind Recognized Names Trusted Insights Behind Recognized Names
ny mta
WMATA
NJ Transit
SEPTA
Maryland MTA
Baltimore/Washington International Airport
MedStar Health
Arlington Transit
Metropolitan Washington Council of Governments
Michigan DOT
Orlando LYNX
Independent Living Systems
Rock Region Metro
Consumer Product Safety Commission
Metropolitan Washington Airports Authority

Certified. Connected. Credible.

Our work is backed by industry-recognized certifications, active memberships, and adherence to standards set by leading professional associations. These reflect our commitment to maintaining the highest levels of integrity, transparency, ethics, and data quality in survey research.

ISO 27001 Certified
certified NCQA
American Public Transportation Association
Insights Association
American Marketing Association