WBA Research » Green

Slides from our January 11th webinar now available!

Capitol Communicator and WB&A Market Research surveyed consumers in the Baltimore and Washington, DC markets on their green attitudes and behaviors across a range of topics. We asked consumers about specific actions they are taking to improve the environment, their purchase behavior when deciding between a product which is more environmentally friendly or less expensive, how consumers are defining “living a greener lifestyle”, and their expectations for the environment in the next 20 years.

We also explored:

What consumers are doing to improve the environment beyond “the expected” —recycling newspaper, glass, aluminum and plastic.
The importance of individual behavioral change in reducing the impact on the environment.
Who bears the most responsibility for protecting the environment—governments, corporations/ organizations, or individuals?
What are the barriers to making significant environmental improvements in the U.S.?
We analyzed responses to our survey across a range of demographic characteristics including age, sex, household income, education, marital status, race, county/area, presence of children in household, frequency of Internet use, and employment.

WB&A Market Research’s Steve Markenson shared the findings of the study and explored the implications of consumers’ green attitudes and behaviors on a January 11th webinar. Check out Steve’s guest blog with AMA Baltimore.

The presentation slides are available: Click HERE.

For a document which provides the highlights of the research, Click HERE.

Stay tuned for information on next quarter’s edition of Intelligent Insights.

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