Terry Doscher Director of Coding Services
Terry is responsible for overseeing the entire coding function at WBA. In particular, she is responsible for managing, training, and assigning work to the Coding staff, as well as codebook development, tracking, and delivery of coded surveys to the Data Processing team, developing briefing notes for the Field team, and editing field work.
Terry understands the importance of collecting high quality, reliable, clear information and has developed excellent skills in recognizing the subtle nuances of responses to open-ended questions, both of which are essential to delivering a quality product to clients.
Terry joined WBA in 1990 as a member of the Field team. She was promoted to Coding Supervisor in 1994, was named Coding Manager in 2000, and then promoted to her current position in 2004. She has recently achieved Professional Researcher Certification status with the MRA. Prior to joining WBA, Terry worked for nine years at NBC in New York, first as a Scheduling Coordinator for camera crews and video editors and later as an Electronic Journalism Editor and one of the department supervisors.
Terry holds a Bachelor of Arts in Theater Arts/Dance from Marymount Manhattan College and has done graduate work at the New School for Social Research in Corporate Media.