Kristina McGraw Research Manager
As a member of the Project Management team, Kristina oversees the market research process from questionnaire development to field preparation and data analysis. She monitors fieldwork to ensure goals are met and data are accurate. Kristina joined WBA in 2018 and was promoted to Research Manager in 2020.
Kristina has utilized her research skills working with a broad range of clients in the education, transportation and healthcare sectors, most recently Art & Science Group, Blue Cross of Idaho and the New York MTA.
Kristina graduated from Goucher College in May 2016 with a Bachelor of Arts in Business Management and a minor in Psychology. In May of 2018, she graduated from New York University with a Master of Arts in Social and Consumer Psychology.